Introduction

Every choice we make shapes who we are. That’s the heartbeat of Learn from Failure: The Key to Successful Decision Making by Robert V. Sicina, a practical and eye-opening guide to understanding how decisions work and how we can get better at making them. This isn’t just a business book—it’s a life book. Whether you’re chasing career growth or just trying to make fewer mistakes, this guide shows how learning from what went wrong can lead you exactly where you want to go.

Sicina uses real-world insights and timeless wisdom to break down how decisions are made and why they matter. From everyday choices to life-changing moments, he shows how failure isn’t the end—it’s a teacher. And when we learn from it, we become sharper, wiser, and more capable of shaping our future.

About the Author

With 30 years of leadership experience at Citibank, American Express, and entrepreneurial ventures, Robert V. Sicina knows decision-making from every angle. He’s been a CFO, a president, and a professor, bringing decades of global business experience to his work. Today, he teaches at The American University, where his research and coursework on decision-making inspired this book.