A Helpful Reminder for Authors
When authors explore publishing options, it’s natural to have questions. One of the most common is how to tell the difference between a legitimate publishing partner and a vanity press. The distinction matters, especially if your goal is real exposure, long-term visibility, and professional support.
HERE’S A SIMPLE WAY TO LOOK AT IT
A credible hybrid publisher, like Kravitz and Sons, operates on partnership rather than promises. Authors are not paying just to see their book printed. They are investing in professional publishing services that support their book beyond release day.
For example, manuscript refinement is already part of the publication process. Editing and preparation are not separate add-ons meant to inflate costs. They exist to ensure the book meets publishing standards before it goes public. What authors invest in is the structured work behind publishing the book online, positioning it for readers, and actively promoting it through established platforms.
Exposure is a key part of that partnership. At Kravitz and Sons, books are promoted through company blogs, website features, and social media channels to help introduce titles to a wider audience. Beyond digital promotion, the company also participates in nearly ten international book fairs each year, including major global events like the London Book Fair and the Frankfurt Book Fair. These events are about visibility, discovery, and placing books in front of international readers and industry professionals.
Royalties are another area where clarity matters. In legitimate publishing, royalties come from sales. After the book is published and actively promoted, sales determine earnings. No sales means no royalties, which is how standard publishing models work across the industry. While service periods may have time limits due to the number of partner authors being supported, books remain available online 24/7, continuously accessible to readers worldwide. When readers purchase, those sales convert into royalties for the author.
Author satisfaction also speaks volumes. Kravitz and Sons are supported by positive Google reviews and consistent engagement on social media from authors who have experienced the process firsthand. These reviews reflect ongoing relationships, not one-time transactions.
Ultimately, Hybrid publishing is about collaboration. Authors who partner with a publishing company benefit from guidance, infrastructure, and exposure that are difficult to manage alone. Having a trusted publishing partner allows authors to focus on writing, while professionals handle distribution, promotion, and industry presence.
For writers looking to grow their readership and give their books a real chance to be seen, choosing the right partner matters. A legitimate hybrid publisher doesn’t sell dreams. It provides tools, access, and support so authors can move forward with confidence.
Sometimes, the smartest step an author can take is
choosing not to walk the publishing road alone.