A Celebration of Stories and Second Chances
From its modest beginnings in 1949, when postwar publishers gathered in Frankfurt to rebuild and share new ideas, the Frankfurter Buchmesse has grown into the world’s most important international book fair. Over the decades, it has transformed from a regional gathering of German publishers into a global platform where stories are launched, partnerships are forged, and the future of publishing is shaped. That journey of steady growth, vision, and innovation is what makes the fair so influential today.
Now celebrating its 77th year, the Frankfurter Buchmesse 2025 is set to host more than 7,500 exhibitors from across the globe. It offers far more than book displays: visitors can explore groundbreaking titles, attend insightful discussions with leading authors and thinkers, witness the latest in publishing technology, and discover how books continue to evolve across media and cultures. It’s not just a fair — it’s a creative crossroads where tradition meets tomorrow.
The Imagination Peoples the Air
Frankfurter Buchmesse 2025
Adding to the excitement, the Philippines takes center stage as the Guest of Honour for 2025, presenting the theme “The Imagination Peoples the Air” — a powerful nod to the nation’s storytelling spirit inspired by José Rizal’s Noli Me Tangere. With over a hundred Filipino authors, artists, and events bringing the country’s rich literary heritage and contemporary voices to Frankfurt, this year’s fair celebrates not only books but also the vibrant diversity of global storytelling.
Amid this extraordinary celebration of ideas and imagination, Kravitz & Sons is proud to see Riding on Horses’ Wings: Reimagining Today’s Horse for Tomorrow’s World showcased on this prestigious global stage — a captivating work that bridges mythology, psychology, and the timeless connection between humans and horses.
A Scholar of Myth and Meaning
Dr. Janet Bubar Rich has spent her life exploring the landscapes of myth, symbol, and spirit. With a Ph.D. in mythology with an emphasis in depth psychology from Pacifica Graduate Institute and a B.A. in English from UC Berkeley, she approaches storytelling with both academic insight and poetic vision. Her earlier works, including Exploring Guinevere’s Search for Authenticity in the Arthurian Romances and Hestia – The Goddess of the Hearth, reflect her deep curiosity about archetypes, the feminine divine, and the enduring myths that continue to shape human experience.
Dr. Rich’s writing blends scholarly depth with accessible storytelling, allowing readers to uncover the timeless wisdom hidden in ancient tales. Her research invites readers to rediscover mythology not as relics of the past but as living stories that illuminate our present and guide our collective future.
Where Myth and Freedom Collide
In Riding on Horses’ Wings, Janet Bubar Rich invites readers on a breathtaking journey through time, imagination, and spirit. The book explores how the bond between humans and horses — one of humanity’s oldest and most profound relationships — has defined freedom, power, and transformation across civilizations.
Through ancient myths and modern reflections, Dr. Rich weaves a tapestry that spans from the winged Pegasus of Greek lore to Epona of Celtic legend, Sleipnir from Norse mythology, and Kanthaka in Buddhist tradition. Each story illuminates how horses have carried not just bodies but souls, serving as symbols of swiftness, nobility, and transcendence.
Beyond myth, Rich challenges readers to reimagine the horse in today’s world — as a symbol for harmony between species, sustainability, and humanity’s role as stewards of the Earth. Her prose is both whimsical and profound, guiding readers to “take life by the reins” and envision a future where the relationship between humans, animals, and the planet is grounded in respect and renewal.
Why It Belongs on the Global Stage
At the 77th Frankfurter Buchmesse 2025, Riding on Horses’ Wings captures the fair’s essence of creativity, consciousness, and connection. It’s more than a book about horses — it’s a call to rediscover our spiritual bond with nature and to understand the myths that continue to define who we are.
Dr. Rich’s work stands out for its ability to bridge the ancient and the modern, inviting readers from every culture to reflect on what freedom, imagination, and responsibility mean in today’s world. In an era where sustainability and soul often clash, Riding on Horses’ Wings offers a rare harmony — one that lifts both heart and mind toward a more compassionate tomorrow.
