E
ver wonder why some decisions just go terribly wrong, even when everything seems right? Learn From Failure: The Key to Successful Decision-Making by Robert V. Sicina is here to help you figure it out. This book isn’t just a bunch of theories—it’s built on real-life experiences from the author’s career as a global executive and educator. Sicina takes readers on a journey of understanding why decision-making often fails and how you can avoid the same traps.

This isn’t your typical business advice book. It dives deep into why failure happens—whether in business, war, or personal life—and shows how irrationality, complexity, and uncertainty play a huge role. But it doesn’t stop there. Sicina arms readers with a practical framework to improve their decision-making game, so failure becomes less of a dead-end and more of a learning curve. If you’ve ever looked back thinking, “Why didn’t I see that coming?”, then this book is for you.
Robert V. Sicina isn’t just a writer—he’s a seasoned leader with over 30 years of executive experience at companies like Citibank and American Express. He’s also a professor at American University’s Kogod School of Business, where he created the popular course Learn From Failure. His real-world stories, including some personal business missteps, make this book relatable, honest, and refreshingly practical.
Learn from Failure
The Key to Successful Decision Making
Coming Soon at Kravitz and Sons!
“Because failing smarter means winning bigger.“